(English) Jatiluwih Selected as One of the 55 Best Tourism Villages by UN Tourism 2024

Expansive view of Jatiluwih's iconic rice terraces in Bali, framed by lush vegetation and majestic mountains under a cloudy sky

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In a remarkable achievement, Jatiluwih Village in Bali has been recognized by the United Nations World Tourism Organization (UNWTO) as one of the 55 Best Tourism Villages in 2024. This prestigious recognition highlights Jatiluwih’s dedication to sustainable tourism, preserving its rich cultural heritage, and promoting eco-friendly practices that contribute to rural development. This recognition puts Jatiluwih on the world map as a prime example of how tourism can benefit local communities while maintaining the integrity of its cultural and natural assets.

Why Jatiluwih Made It to the 55 Best Tourism Villages

Scenic view of Jatiluwih's lush terraced rice fields in Bali, surrounded by palm trees and vibrant greenery, showcasing the beauty of traditional agriculture

Jatiluwih’s inclusion in the prestigious list of Best Tourism Villages by UN Tourism is no coincidence. The village showcases breathtaking rice terraces with a centuries-old traditional subak irrigation system. UNESCO recognizes this system for showcasing Balinese wisdom in sustainable, harmonious water management.

Jatiluwih preserves culture, supports sustainability, and promotes responsible tourism development beyond being a scenic destination. The village has embraced the principles of Tri Hita Karana, which emphasizes the balance between humans, nature, and spiritual harmony. This commitment is not only from the local leaders but also deeply rooted in the collective efforts of the community.

Jatiluwih’s recognition showcases the community’s collective commitment to preserving culture and sustainable tourism. The villagers’ dedication to upholding the Tri Hita Karana philosophy, which emphasizes harmony between people, nature, and spirituality, has been a crucial factor in receiving this accolade. This community-driven approach makes Jatiluwih a global model, showing tourism can preserve culture and boost the local economy.

Take a look at this: Jatiluwih Host World Water Forum 2024 in Bali

Understanding UN Tourism and the Best Tourism Villages Initiative

The United Nations World Tourism Organization (UNWTO) is a specialized agency dedicated to promoting responsible, sustainable, and universally accessible tourism worldwide. UNWTO views tourism as a powerful driver of economic growth, inclusive development, and environmental sustainability. One of its standout programs is the Best Tourism Villages by UNWTO initiative, launched in 2021. This global initiative celebrates villages where tourism actively preserves cultures and traditions, enhances diversity, provides economic opportunities, and safeguards biodiversity.

The Best Tourism Villages initiative highlights how tourism can transform rural communities beyond just earning an accolade. The program recognizes villages that excel in preserving landscapes, cultural diversity, local traditions, and culinary heritage. The goal is to boost socio-economic growth through tourism while preserving cultural and natural assets.

By honoring these villages, the initiative also fosters sustainable tourism practices that can uplift local economies and promote cultural preservation. The initiative now includes 254 villages, forming the largest global network of sustainable rural tourism destinations.

Jatiluwih’s Achievement in Being Selected as One of the 55 Best Tourism Villages by UNWTO

Jatiluwih’s recognition as one of the 55 Best Tourism Villages by UNWTO is a remarkable accomplishment, especially considering the competition among over 260 applications from more than 60 UNWTO Member States. This honor highlights Jatiluwih’s significant role in sustainable tourism and its dedication to preserving Bali’s rich cultural heritage.

The villages were carefully evaluated based on several key criteria, including Cultural and Natural Resources, Promotion and Conservation of Cultural Resources, Economic Sustainability, Social Sustainability, Environmental Sustainability, Tourism Development and Value Chain Integration, Governance and Prioritization of Tourism, Infrastructure and Connectivity, and Health, Safety, and Security.

Expansive view of Jatiluwih's iconic rice terraces under a vibrant blue sky with fluffy white clouds, reflecting serene rural beauty

Jatiluwih excelled in these areas due to its iconic rice terraces, the ancient subak irrigation system, and its commitment to balancing tourism with environmental conservation. The village drives community-focused tourism, ensuring residents share in the benefits and enhancing social sustainability. Moreover, Jatiluwih integrates tourism into its economy while preserving culture, serving as a model for other rural areas.

Jatiluwih: A Gem Among Bali’s Villages

Discovering Jatiluwih

Jatiluwih's lush rice terraces stretching toward the majestic Mount Batukaru under a cloudy sky, capturing Bali's tranquil rural charm

Jatiluwih is a serene village nestled in the lush highlands of Tabanan, Bali. Locals widely celebrate its expansive terraced rice fields that stretch as far as the eye can see. Locals maintain the ancient subak irrigation system, shaping the village landscape and preserving its traditions for generations.

Discover Jatiluwih’s Natural Beauty

Expansive green rice terraces of Jatiluwih under dramatic skies, with Mount Batukaru providing a stunning backdrop in Bali's highlands

One of the most striking features of Jatiluwih is its panoramic rice terraces, which are recognized by UNESCO for their cultural and agricultural significance. Wandering through the fields, you’ll encounter stunning green terraces framed by the backdrop of Mount Batukaru. The village has historic temples and serene viewpoints, offering a peaceful escape from Bali’s bustling tourist spots.

You may also like: Chillin’ in Bali’s Nature: Jatiluwih Rice Terrace and Batukaru Temple Tour

Top Activities in Jatiluwih

Jatiluwih offers a range of activities that allow visitors to connect with nature and immerse themselves in Balinese culture. Here’s what you can do:

  • Trekking: Embark on a guided trekking tour through the terraced fields to experience the natural beauty up close.
  • Cycling: Rent a bike, explore scenic trails, and enjoy fresh mountain air with stunning views.
  • Cultural Activities: Engage in traditional farming practices, such as rice planting, or participate in local cultural ceremonies.
  • Culinary Experience: Savor authentic Balinese cuisine at local eateries while enjoying views of the terraces.

How to Get There

Jatiluwih is located about 2 hours from Denpasar. The scenic drive showcases traditional villages, lush forests, and winding roads leading to this hidden gem in Bali’s countryside. For a stress-free experience, consider joining a guided tour or booking a private car.

Explore Jatiluwih with Kura Kura Bus: UNESCO Jatiluwih Rice Terrace & Batukaru Temple Tour

Explore Jatiluwih and its surroundings with the Kura Kura Bus on the UNESCO Jatiluwih Rice Terrace and Batukaru Ancient Temple tour. This exceptional experience combines the best of Bali’s natural and cultural highlights, including a visit to the UNESCO-recognized Jatiluwih Rice Terraces and the ancient Batukaru Temple.

Enjoy comfortable transport, expert guides, and stunning stops on this tour, perfect for experiencing rural Bali’s authentic charm. Don’t miss the chance to immerse yourself in the rich history and stunning landscapes of Jatiluwih!

Closing Thoughts: Discover the Beauty of Jatiluwih

UNWTO’s recognition of Jatiluwih celebrates the village’s extraordinary qualities beyond just an accolade. Jatiluwih invites you to slow down and experience authentic Bali, where water flows through centuries-old terraces and nature hums through lush landscapes. Here, exploring isn’t a whirlwind of sights but a quiet conversation with nature. Walking through rice fields that stretch into infinity, every blade of grass tells a story of hands that have tended this land for generations. The setting sun over the terraces grounds you, connecting you to something timeless and deeply meaningful. In Jatiluwih, you don’t just visit; for a moment, you truly belong. – Kura Kura Bus

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